Korab AB is an international paper trader
headquartered in Sweden. More than a just a bridge
between suppliers and buyers, Korab are the driving
force of what’s next in the paper industry – always
looking to make paper matter more.
THE MORPH
Our icon is a dynamic shape representing the rapidly changing world of global trade. An active portal guiding us to opportunities. When animated, it becomes an active tool for storytelling. When static, it’s an unexpected icon that makes our logo stand out.
COLOR PALETTE
TYPOGRAPHY
VISUAL DESIGN SYSTEM
From our logo, we derive multiple elements to build our rich and diverse design system.

THE WINDOW
THE CONNECTION
THE DOOR
THE PATTERN
When used as an outline, it symbolises that the content within is ever changing.
This part is cropped for large layouts,showing continuation between subjects.
The door guides us to opportunities.
We colour and crop a piece of the icon, and use it as a building block to create patterns.
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